Footwear origin

20 years of reform and opening up, Quanzhou through ups and downs of the baptism of the footwear industry, from the first few to outward hammer, some scissors, a few sewing machines started, after increase technology investment, improving product technology content, the pursuit of economies of scale and other means, gradually developed. The city is currently home to 4,000 shoe-making enterprises, with Italy, Japan, Taiwan, the introduction of hundreds of complete production lines, thousands of units (sets) of plastic injection molding machines and all kinds of shoe-making equipment.

Able to produce all kinds of men and women fashion shoes, boots, outdoor recreation shoes, sport shoes, work shoes, cloth shoes, beach slippers, sandals, boots, shoes and all kinds of traditional embroidered shoes, making a high level of variety, there are a number production of TPR, PVC, MOTO, rubber, shoes, raw and auxiliary materials business, a radiation of the country's annual demand billions of shoe materials, shoe machines and technology markets have been formed in Quanzhou, Quanzhou is not just China's major The shoe-making base, production base of world tourism is located in Quanzhou, southeast China coast, is a famous hometown of overseas Chinese, historical and cultural city, the ancient "Marine Silk Road" starting point, the Song and Yuan period there have been "up the sound of the sea million BCCI "prosperity. China's famous production base of shoes in Quanzhou, Jinjiang is within the jurisdiction. Today, bathed in the spring breeze of reform, Quanzhou With the policy environment and the unique geographical advantage, a break to market adjustment, export-oriented economy, stock cooperative system components such as the common development of diverse forms of ownership with features Hometown economic development path, the most active mechanism in Fujian Province, the fastest growing, one of the largest total economic output. Quanzhou rapid economic development, like a bright pearl southern coast, show in the world, which is the development of the footwear industry has made remarkable achievements. Mother and Child Oilpainting

Quanzhou footwear technology through increasing investment, improving product technology content, to open up the market to strengthen capacity to develop effective marketing strategy for the industry since the development of world famous drawing of the road, choose to fight as a breakthrough brand create a group brand-name products, such as "rich bird," "Pick", "Anta", "Philharmonic", "Denley Road", "Master," "cheer", "Comfort" Dengjun famous home and abroad. Are accepted by consumers because the products and the like, a higher market share, which reflects not only the level of the footwear industry in Quanzhou, Quanzhou, and improved visibility at home and abroad. Italian companies such as China, "resistance to U.S. Si" (NYMIS) famous in Africa, Anta's "Anta" (ANTA) sports shoes in Russia called loudly; globe shoes and apparel company's "sub ceremony was" the three Xing's "Three Moods" shoes reputation in Eastern Europe and so on.

The development of the footwear industry in Quanzhou solve a lot of labor employment. Footwear industry is labor-intensive industries, not only provides a wealth of local employment opportunities, but also attracted a large number of mainland workers are to be employed. According to statistics, Quanzhou, and related footwear shoes, shoe machine business, employment has more than 30 million were, in order to reduce the employment pressure on society, but also for the footwear industry development and growth to provide a reliable guarantee. In addition, the footwear industry led to the development of related industries. Quanzhou footwear from the initial small, simple, traditional family workshops, developed into a major footwear production base in the country, but also contributed to the rapid development of related industries. Such as: leather, leather chemicals, machinery and other metal industries. Chendai Town, Jinjiang City, had only a small filling agriculture unknown, province and the country now has developed into the famous "shoe city", shoe-making enterprises up to thousand. Chen Tai Shoes Material Market Festival annual transaction volume exceeding 20 billion yuan, the famous shoe machine, shoe manufacturers have located here, not only the prosperity of the local market, but also to all the new shoes, shoe-making enterprises with raw materials, Footwear accelerated the transmission of information, effectively promoted the development of the footwear industry in Quanzhou. Jinjiang Anhai fill, Wai Qi village century is an example. Quanzhou, the development of the footwear industry, leather industry led Hai, a hundred rubber industry mushroomed Kawasaki rapid development, has become the largest leather base in Fujian Province, central control area and the province's major producer of rubber soles. To further promote the development of Quanzhou footwear, the support of the Government in Quanzhou, Jinjiang, 99 of the first (international) Footwear Fair So March 19, 1999 in Jinjiang City, SM Plaza, this expo has thousands of local and domestic and foreign shoes Quanzhou industry, distributors, and from Italy, the United States, Germany, Britain, Japan, Korea, Singapore, Russia, the Philippines, Hungary and other countries in the footwear industry counterparts, agents participating fully demonstrated at home and abroad Quanzhou Footwear good prospects for business cooperation counterparts.

During the 4-day expo, featured more than 5,000 kinds shoes, shoe machine, shoe products, boutique atmosphere, imposing extraordinary scene. According to statistics, the shoes during the fair as much traffic as high as 10 million people. Footwear, shoes and shoes and other products trading volume of 1.3 billion yuan. 21 contracted projects. During the Expo, the organizing committee also hired two experts to hold seminars in Hong Kong, more than 400 business leaders, managers and stakeholders to listen to the lectures, benefit.